ERIC Number: ED116222
Record Type: RIE
Publication Date: 1975
Reference Count: 0
ASK: The Advertising Survival Kit; A Guide to Advertising in High School Newspapers and Yearbooks.
Lain, Laurence B.
The primary purpose of this booklet is to offer suggestions which will help alleviate some of the burdens involved in producing a school's publications, so that journalistic endeavors will not be damaged by economic difficulties. The first section discusses newspaper advertising and examines such topics as selling advertisements, sales approaches, establishing advertising rates, advertising contracts, billings, designing advertising, graphics, displaying advertising, and printing methods. The second section discusses yearbook advertising and examines such topics as planning the yearbook advertising campaign, staff incentives, establishing advertising rates, billing, record-keeping, a demographic survey of student spending patterns, designing the advertisements, graphics, displaying advertising, and getting the most for your money. Both sections contain a portfolio of exemplary advertisments. (TS)
Descriptors: Advertising, Commercial Art, Higher Education, Journalism, Layout (Publications), Merchandising, Publicize, School Newspapers, School Publications, Secondary Education, Student Publications, Yearbooks
Quill and Scroll, School of Journalism, University of Iowa, Iowa City, Iowa 52242 ($1.00)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Quill and Scroll Foundation, Iowa City, IA.