ERIC Number: ED116166
Record Type: RIE
Publication Date: 1975
Reference Count: 0
Attitude Formation, Novel Stimuli, and Exposure Effects.
Grush, Joseph E.
Ten Turkish words were used as stimuli in an exposure experiment. Twenty-five students from the University of Illinois subject pool were divided into five subgroups, differing only with respect to which stimuli occurred in which exposure conditions. After the stimuli were evaluated on 7-point "good-bad" scales, subjects completed a questionnaire which assessed variables connected with the various explanations of the mere exposure effect. The results showed that exposure increased the positive evaluations of the Turkish words and the summed positive evaluations of their associations. These parallel findings supported an attitude formation process which used Fishbein's attitude model to relate the evaluations of stimuli to the evaluations of their associations. Four other explanations of exposure effects were also tested, but their predictions were not confirmed. (MKM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Psychological Association (83rd, Chicago, August 30-September 3, 1975)