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ERIC Number: ED115788
Record Type: RIE
Publication Date: 1974-Mar-31
Pages: 116
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Pretesting Navy Career Information Themes for Audience Interest.
Feinberg, Barry M.; Dunning, Bruce B.
The study describes the results of a mail survey of a Naveywide sample of 7,604 officers and enlisted men conducted to pretest Navy career information themes and messages for interest and predicted exposure. Respondents (83.3 percent of the sample) rated for interest each of 25 messages (approximately one-half print and one-half radio) on a questionnaire form. The principal measures used in analysis were mean scores for individual items and proportion of respondents rating items equal to or greater than 90 (on a scale of 0-100). The data suggested that content is the most important determinant of interest. Overall, officers indicated lower levels of interest and lower predicted self-exposure to both print and radio messages than did enlisted men. Enlisted men tended to rate most highly those items concerning immediately available benefits, particularly those which might increase economic well being. Officers tended to rate items relating to Navy management and policies more highly. First-term enlisted men who are unlikely to reenlist rated almost every item significantly more negatively than other enlisted men. Percent scores on the items indicated that only a minority of men are likely to read (or listen to) each separate item. (Author/JR)
Bureau of Social Science Research, Incorporated, 1990 M Street N.W., Washington, D.C. 20036 (Report Number BSSR450, no price given)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Office of Naval Research, Washington, DC. Organizational Effectiveness Research Program.
Authoring Institution: Bureau of Social Science Research, Inc., Washington, DC.
Note: Not available from EDRS due to extremely small type