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ERIC Number: ED115313
Record Type: Non-Journal
Publication Date: 1975-Jul
Pages: 192
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Navy Recruitment in Junior Colleges. Final Report. Technical Report No. 76-1.
Fisher, Allan H., Jr.; And Others
The major objective of this survey research project was to estimate the Navy recruitment potential of male, junior college students. The results of a national survey of 807 students that a promising recruitment market exists for officer and enlisted recruiting, including both the active force and the Reserve. A second objective was to determine if the enlistment potential of male, college students varies in terms of common demographic characteristics such as age, education, race, family income, mental ability, etc. There were very few instances of demographic variables being related to enlisted potential or officer potential. A final objective was to determine the relative preference of male, junior college students with respect to alternative recruitment strategies. This involved the evaluation of preferred alternative modes of contact, e.g., the recruiter or the various advertising media. Survey findings document the importance of the recruiter, and suqgest promising media and appeals which could be employed in recruitment advertising directed to this target market segment. (NTIS)
National Technical Information Service, Springfield, Virginia 22161 (Order No. AD-A013-670, MF $2.25, HC $7.00)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Office of Naval Research, Washington, DC. Organizational Effectiveness Research Program.
Authoring Institution: Hay Associates, Washington, DC.