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ERIC Number: ED115300
Record Type: Non-Journal
Publication Date: 1975-Nov
Pages: 10
Abstractor: N/A
Reference Count: N/A
Partly through the Rear-View Mirror.
Miller, Lewis
Marshall McLuhan's thesis that the "media is the message" can be criticized from two perspectives: that communication can be divided into content and media, and that media is the element that most affects human consciousness. The weight of numerous illustrations are to the contrary. Furthermore, the assertion is so broad that there is no way to prove its validity. To focus on a single variable (media) to explain the state of human consciousness ignores the multitude of other variables that are at work. McLuhan's second error is one of omission. He fails to understand the gravity of language in affecting communications. By comparison, the effects of media are only trivial. (EMH)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A