The Satellite Technology Demonstration (STD) made a needs assessment profile as the first step in the creation of an instructional television series for junior high students, "Time Out!" The suggested sequence for a similar project is: (1) submit a list of potential projects to the appropriate decision-makers; (2) determine through personal contact which programs will have political, social and fiscal support; (3) develop instrumentation and collect data from those who work with the primary audience (teacher, administrators, counselors, parents); (4) develop instrumentation and collect data from a representative sampling of the primary audience; and (5) translate data into a feasible program. STD made the following recommendations; (1) the required personnel, time, and money for a large-scale project can be easily underestimated; (2) instrumentation should be reviewed by the program producers prior to the after field testing so that results can be meaningfully incorporated; (3) teamwork is required between the technical specialist and the program producers; (4) technical specialists should be involved in selection of the sample audience; and (5) a needs assessment profile should never be considered absolute. (NR)