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ERIC Number: ED115217
Record Type: Non-Journal
Publication Date: 1975
Pages: 48
Abstractor: N/A
Reference Count: N/A
TV and the Library: A Report on a Communications Plan Developed for the New Mexico State Library Commission, 1974-75.
New Mexico State Library, Santa Fe.; Leach (Owen G.) and Associates, Santa Fe, NM.
Owen G. Leach & Associates, under professional contract to the New Mexico State Library, conducted an opinion research study of New Mexico citizens. This study determined that 52.5 percent of adults needed and wanted information available from library networks, but did not realize that this information could be obtained through libraries. A statewide public service media campaign was developed to demonstrate the library's ability to provide relevant information and to show the capacity of libraries for sharing resources as a way of broadening the capacity to deliver information. A communications strategy was presented to librarians in six workshops. Booklets and poster ideas were distributed to support local tie-in campaigns. TV and radio stations broadcast $15,889 in public service announcements. The campaign was suspended after a free Inflation-Fighter Booklist campaign faltered due to less-than-expected local library participation. (Author/LS)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Bureau of School Systems (DHEW/OE), Washington, DC. Office of Libraries and Learning Resources.
Authoring Institution: New Mexico State Library, Santa Fe.; Leach (Owen G.) and Associates, Santa Fe, NM.
Identifiers - Location: New Mexico