ERIC Number: ED115189
Record Type: RIE
Publication Date: 1975
Reference Count: 0
The President's Role in Development.
Association of American Colleges, Washington, DC.
Among the many truisms in the management of higher education is that success in a college or university development program depends heavily upon the knowledge, skills and attitude of the president. Yet most presidents come to the job whith minimal experience in fund raising. The presidential selection process itself tends to underemphasize this particular aptitutde. Many if not most of the other activities over which the president must preside can be delegated to experts but the function of development (including alumni and public relations), more than any other area of concern, seems to fall to the responsibility of the president. Some issues in the field of college and university development are: (1) the president's management role; (2) elements of a development program; (3) developing a long-range master plan; (4) the president's leadership role in motivating trustees; (5) the trustee's view of the president in his/her development role; (6) organizing and evaluating a development program; and (7) developing private support. (Author/KE)
Publication Type: Books
Education Level: N/A
Authoring Institution: Association of American Colleges, Washington, DC.