ERIC Number: ED114887
Record Type: RIE
Publication Date: 1975-Dec-30
Reference Count: 0
Fitting the Speech Communication Curriculum to the Needs of Business.
Goyer, Robert S.; Eadie, William F.
In response to student inclination toward professional skill-oriented majors, the department of speech communication at Ohio University has developed an undergraduate program which offers professional undergraduate training specifically oriented to other than teaching careers. The four objectives of this program are to prepare the student to display a broad-based conceptual understanding of communication as event and as process, to demonstrate proficiency in ordinary skills, to apply effectively both theory and skills in organizational settings, and to demonstrate a conceptual understanding of at least two fields of study other than organizational communication. A typical curriculum which meets these objectives is aimed specifically for the student seeking an entry level position in corporate management. (The curriculum outline in worksheet format is included.) (JM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (61st, Houston, Texas, December 27-30, 1975)