ERIC Number: ED114879
Record Type: RIE
Publication Date: 1975-Dec
Reference Count: 0
Broadcast Political Advertisements and the Public Political Debate.
Martin, Howard H.
The method of campaigning politically on television has changed markedly between 1952, when speeches by candidates were the prevalent mode of television campaigning, and 1972, when 60-second and 30-second spot announcements had almost replaced broadcast addresses. However, studies show that spots do not constitute an important source of political information for any significant number of eligible voters, nor do spots affect voter turnout. A variety of factors suggest the desirability of prohibiting political advertising on television and radio (as in Britain) and of requiring publicly licensed broadcasters to make free time available for all major candidates to appear in an uncontrolled format. (Graphs illustrating various points are interspersed throughout the paper.) (JM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (61st, Houston, Texas, December 27-30, 1975)