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ERIC Number: ED114391
Record Type: RIE
Publication Date: 1975-Nov-1
Pages: 7
Abstractor: N/A
Commericial Involvement in Intramurals.
Maas, Gerry
Sport in general has long had ties with commercial interests, the most popular and widespread involving publicity. Intramural sports programs, however, have not cultivated many commercial involvements in publicity. The approach in intramural sports advertising is simple. A commercial interest pays for space or time in a given communication media (usually printed--newspaper, newsletter, etc.). The business name appears only in the title of the publicity efforts, such as the "McDonald's Intramural Page." The rest of the space is filled with intramural information, pictures, and stories. At the University of Minnesota, Hamms Beer advertised weekly in the student newspaper by sponsoring an intramural page. At Iowa State, participation in intramurals was good, but the student newspaper ran little news about them. McDonald's was convinced to pay for a weekly page covering intramural sports. The publicity was good for the intramural program as well as for McDonald's and convinced the newspaper staff to add intramural news to its regular sports page. The way to sell this concept of advertising is to stress that it is an innovative method along with being soft-sell and that there is solid readership interest in the advertisement from intramural participants. Other possibilities for commercial involvements in intramurals include intramural graduate assistantships or scholarships, scoreboards/time clocks, awards, and intramural rule books or handbooks. (CD)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Presentation submitted at the N.I.S.C. sponsored Central Regional Intramural Conference (1st, Minneapolis, Minnesota, November 1, 1975)