ERIC Number: ED114302
Record Type: RIE
Publication Date: 1974-Jul
Reference Count: 0
Aspects of Television Content and Children's Social Behavior.
Collins, W. Andrew; And Others
Three studies examine the impact of different types of television content on the social behavior of children at various ages. The studies represent research into the interrelated problem of the processes involved in media effects and age-related differences. In the first study an action-adventure program, in which a character's reputation and loved ones were threatened, was edited into two versions and shown to two sample groups. In one version the hero responded with physical aggression and in the other with constructive nonviolent efforts. The second study focused on the effects of ambiguity in the dramatic context for modeled aggressive behavior. One version of a program presented the aggressive character as unequivocally evil, while a second version presented scenes which made him appear both good and bad. The third study examined how the dramatic context in which aggression appears can modify the negative effects of aggression. Results indicate that the character who uses constructive coping strategies may have more impact on young viewers than violent character; that the dramatic context of a program can modify the impact of the aggressive action; and that if young viewers see an aggressive character with both good and bad qualities, the impact of his aggression is greater. (Author/DE)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Children's Bureau (DHEW), Washington, DC.
Authoring Institution: Minnesota Univ., Minneapolis. Inst. of Child Development .
Note: Not available in hard copy due to marginal legibility or original document; For related documents, see SO 008 668 and 669