ERIC Number: ED114053
Record Type: RIE
Publication Date: 1975-Oct
Reference Count: N/A
Know Your Competition.
Williams, Sally; Crane, Valerie
From birth to age 18, the average child spends more time watching television than in the classroom. During the developmental years when the boundaries between fantasy and reality are not clear, a child is exposed to massive doses of violence and killing. Sex roles and stereotypes are also given a lot of air time. By not placing the child in an interactive mode, television causes the child's responsiveness and imagination to become stagnant. Repetitive advertising can also have a deleterious effect on the child's consumption patterns. A brief bibliography of readings on children's television is included. (EMH)
Descriptors: Audiences, Bibliographies, Child Psychology, Commercial Television, Elementary School Students, Preschool Children, Programing (Broadcast), Television, Television Commercials, Television Research, Television Surveys, Television Viewing
Committee on Children's Television, 1511 Masonic Avenue, San Francisco, California 94117 ($2.00)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: Committee on Children's Television, San Francisco, CA.
Note: Paper presented at the Annual Conference of the California Council on Children and Youth (Santa Barbara, California, October 18, 1974); Related document ED 067 872