ERIC Number: ED113937
Record Type: RIE
Publication Date: 1975
Reference Count: 0
The Retraining of Humanists for Programs in International Business.
Joiner, Elizabeth G.
This paper discusses the relationship that traditionally has existed between the domains of business studies and the domain of humanities, of which foreign language study has always been a part. The implications for foreign language departments of instituting courses such as commercial French, of dealing with career education, or of expanding undergraduate language major programs to include the option of business-oriented courses, are discussed. A specific experience in working with the French language component of the Master of International Business Studies program at the University of South Carolina is described. The core of this description concerns the breakdown of usual stereotypes of business students and teachers' changing attitudes towards participating in the language component of business programs. (CLK)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the SCOLT Conference (New Orleans, Louisiana, October 1975)