ERIC Number: ED113729
Record Type: RIE
Publication Date: 1973
Reference Count: 0
Current Developments in Advertising: Advertising and Society, Management, Creative, Media, Production, Research, and Teaching and Research in Advertising Education; Proceedings of the National Conference for University Professors of Advertising (Tempe, Arizona, March 11-14, 1973).
American Association of Advertising Agencies Educational Foundation, New York, NY.; American Academy of Advertising, Knoxville, TN.; Arizona State Univ., Tempe.
This set of papers represents the written record of the 1973 national conference for advertising educators held at Arizona State University in March. The conference focus was on current developments in the practice and teaching of advertising. The purpose of the conference was to bring insights about current advertising developments to the attention of advertising educators. The papers are divided into those presented by educators and those by noneducators. The educators' papers are subdivided into two categories, research papers and papers related to the teaching of advertising. The research papers deal with consumer behavior as it has impact on and input to advertising. The papers on teaching advertising describe recent developments in pedagogical approaches and methodology. The noneducators' papers include perspectives on advertising regulation, views of trends in advertiser management and agency service, a review of media procedures, analyses of the employment and placement situation, and an overview of advertising's next generation. (RB)
Descriptors: Advertising, Conference Reports, Consumer Economics, Consumer Education, Higher Education, Mass Media, Media Research, Merchandise Information, Publicize, Teaching Methods, Television Commercials, Television Research
American Association of Advertising Agencies, 200 Park Avenue, New York, New York 10017 (Write for price)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: American Association of Advertising Agencies Educational Foundation, New York, NY.; American Academy of Advertising, Knoxville, TN.; Arizona State Univ., Tempe.