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ERIC Number: ED113725
Record Type: RIE
Publication Date: 1975
Pages: 9
Abstractor: N/A
Reference Count: 0
Preparing Students for Jobs: Managing and Writing for Specialized Magazines.
Eynon, Derry
In this paper, two magazine courses offered at Colorado State University as part of the Technical-Business Journalism concentration are described in terms of course content, class assignments, and course objectives. The course entitled "Writing for Specialized Audiences" assumes that the majority of magazines published today are edited for readers with specific informational needs. The objective of the course is to teach writers what is useful to readers in their business or activity in the shortest possible reading time. "Publication Management" is a course about the publishing business from the viewpoint of a publisher. The methods used in the course are to examine the purposes, problems, and operation of all facets of the publishing enterprise and to probe into such matters as advertising, circulation, editorials, promotions, production, research, and business office matters. The assignments given in each of the courses vary with the size of the course each semester. (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (Ottawa, Canada, August 1975)