ERIC Number: ED113724
Record Type: RIE
Publication Date: 1975
Reference Count: 0
Design Trends in Editorial Presentation: A Survey of Business Communicators.
Culpepper, Maryanne G.
This study examines the design and editing procedures of business publications--publications for employees, stockholders, and combinations of these audiences. Following a review of the literature which turned up little information on business publications, it was decided that a mail questionnaire sent to a sample of business publication editors would be the best technique for obtaining information. Seventy-two percent of 439 randomly selected editors returned the questionnaires. The typical business publication today is an 8 1/2 by 11 inch magazine, 4 to 8 pages in length. The body within the typical publication is set in 10-point transitional type with one point of leading. Captions and headings are most frequently set in sans serif type and are 18 to 24 points in size. One-third of the printed matter in the typical publication is art; 80 to 90 percent is photography, and the remainder is predominantly line art. The numerous business publications appear in magazine, newspaper, and newsletter formats. (Additional information on the results of the study is presented in both a narrative and a table format.) (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education on Journalism (Ottawa, Canada, August 1975)