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ERIC Number: ED113469
Record Type: Non-Journal
Publication Date: 1975-May-1
Pages: 31
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Computers, Modeling and Management Education. Technical Report No. 6.
Bonini, Charles P.
The report begins with a brief examination of the role of computer modeling in management decision-making. Then, some of the difficulties of implementing computer modeling are examined, and finally, the educational implications of these issues are raised, and a comparison is made between what is currently being done and what might be done to improve managerial use of computer modeling. The main thesis of the paper is that Computer Management Information (MIS) and Operations Research/Management Science (OR/MS) technicians have had little impact on top-level managerial decision-making. Some of the reasons for this include lack of communication, lack of necessary management incentive, differences in cognitive style between managers and OR/MS/MIS analysis, the perceived threat of the OR/MS/MIS techniques, and the fact that computer modeling is yet a relatively new technique. The report holds that computer models must be developed which interact with the manager to extend his thinking ability, rather than solve a problem. Management education has generally neglected managerial issues related to computer modeling. The use of computerized games and cases studied is discussed as a means for training managers to model effectively. (Author/AJ)
National Technical Information Service, Springfield, Virginia 22161 (AD-A009-832; HC $3.75; MF $2.25)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Office of Naval Research, Washington, DC. Organizational Effectiveness Research Program.
Authoring Institution: Stanford Univ., CA. Graduate School of Business.