ERIC Number: ED112996
Record Type: Non-Journal
Publication Date: 1975-Aug
Reference Count: N/A
KOCE-TV Needs-Assessment Surveys: Audience Analysis Telephone Survey.
Teraz, Carol E.; Ruth, Monty W.
A random sample of 3,847 residents of Orange County (California) were contacted during fall 1974 for the purposes of assessing the county's public television (PBS) viewing habits and the general awareness of and interest in televised courses for credit. This survey, conducted in the interest of KOCE, a public UHF station owned and operated by the Coast Community College District, follows a similar survey conducted in the fall of 1973 (see ED 091 015). The broad areas covered in the survey are: (1) demographic characteristics of Orange County residents; (2) public TV viewing habits; (3) quality of UHF reception; (4) number of TV sets in the household; (5) the extent of subscription to cable TV; (6) hours of daily TV set operation; (7) personal characteristics of the KOCE viewing audience; (8) the names of PBS programs actually mentioned; (9) reactions to television courses; (10) suggestions for additional television courses; and (11) the responses of the Spanish-speaking audience. Appendices include 42 tables of data, the questionnaire, and the summary and questionnaire from the 1973 survey. (LO)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Corporation for Public Broadcasting, Washington, DC.
Authoring Institution: Coast Community Coll. District, Costa Mesa, CA.
Identifiers - Location: California