ERIC Number: ED112948
Record Type: Non-Journal
Publication Date: 1975-Oct
Reference Count: N/A
Audience Analysis of a Special Format Radio Station. A Management Tool for Public Radio Programming.
Agostino, Donald E.; And Others
A study was conducted at Indiana University's WFIU-FM, a student operated training radio station; two measuring methods were utilized: (1) a listening diary, and (2) an audience-programer. This study attempted to accurately survey the listening habits and programing preference of listeners and nonlisteners and also to develop, test, and evaluate the usefulness of a new programing technique. Statistical tables show: (1) distribution of listening by age, area, time of day, and program; (2) audience estimates expressed in percentages; and (3) programs designed by listeners. The survey diary and audience-programer with stamps and instructions are appended. (Author/DS)
Publication Type: Books
Education Level: N/A
Sponsor: Corporation for Public Broadcasting, New York, NY.
Authoring Institution: Indiana Univ., Bloomington. Inst. for Communication Research.