ERIC Number: ED112876
Record Type: RIE
Publication Date: 1975-Jul-14
Reference Count: 0
A Study of the Influences of Outside Interests, Other Mass Media, Grade Level and Sex on Children's Television Viewing and Program Preferences.
This study explores the influence that grade level, sex, mass media, and other outside interests have on the television viewing habits of children. Differences in the amount of viewing, program preference, type of program preferred, and typical daily patterns of viewing were items investigated. A questionnaire was used to survey general information, and a program recall list was used to determine the patterns of viewing. The children were grouped by grade level and questioned over a one-week period. The study revealed that children use television as a "time filler" but a majority have a special program in mind that they wish to watch. The average child views approximately 3.7 hours of television per day; boys tend to view television more than girls. Nine statistical tables show viewing categories and favorite programs by grade level. The questionnaire and program recall list and their results categorized by grade level are appended. (Author/DS)
Publication Type: Books
Education Level: N/A
Authoring Institution: Indiana Univ., South Bend.