Social pressures on college administrators regarding disadvantaged students are discussed from the viewpoint of one community college president who emphasizes the vagueness of the term "disadvantaged." It is noted that for many students the campus is their first sustained immersion in a going, middle-class, American community, and that its impact is intense. The problems associated with decentralization of programmatic decision making for ethnic group students are discussed. Current emphasis on individual curriculum development is noted. Questions are raised regarding values and methods of teaching. The role of the academic business officer in relating to both the educational institution and the community at large is assessed. (LBH)