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ERIC Number: ED112677
Record Type: RIE
Publication Date: 1975
Pages: 16
Abstractor: N/A
Reference Count: 0
Changing Community Attitudes: Public Relations and Publicity for Foreign Language Teachers (Various Forms of Publicity and Public Relation Techniques Favoring Foreign Languages, as Used in Alabama and Other States).
Jones, Gaston R.
A number of publicity and public relations techniques can be used to promote and renew interest in foreign language study. Communication should be established with civic organizations and community groups by means of lectures. Foreign language clubs can assume new importance by participating in international friendship organizations. The Partner of the Americas organization, for example, establishes relationships between North American and Latin American cities. Students should be encouraged to become acquainted with the organization and to participate in the various cultural exchange programs. The annual state-wide conventions of the federations of high-school foreign language clubs make for further publicity for foreign languages and cultures. Strategies for organizing such a convention are outlined, followed by a copy of the constitution and by-laws of the Alabama Federation of High School Spanish Clubs. Additional forms of publicity and public relations techniques include promotion of foreign languages through television and radio programs, through newspapers, and by means of communication with public figures, such as political leaders and educators, and community agencies, such as publishers. Bumper stickers are also recommended as a form of publicity. (CLK)
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A