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ERIC Number: ED112403
Record Type: Non-Journal
Publication Date: 1975
Pages: 37
Abstractor: N/A
Reference Count: N/A
Something for Nothing: An Experimental Book Exposure Programme.
Wheatcroft, Les
This report provides a summary of the Book Exposure Project, which took the form of an exploratory study conducted in an area of north Toronto. Free books were included with a questionnaire designed to gather information about the following topics: the recipients' social and economic characteristics, their television viewing and radio listening habits, their opinions of the book, their impressions of Canadian literature as recalled from their high school days, and their reading and book purchasing habits. An attempt was made to determine the following: whether the book exposure process as initiated in this study was a practical research methodology, whether the questions posed were adequate and reliable, and whether it was possible to gather information to assist Canadian publishers in promoting the sale and use of Canadian books. The bulk of this report consists of a presentation of the results of the survey in both narrative and table form. (RB)
CANLIT, P.O. Box 1551, Peterborough, Ontario, Canada ($3.00 paper)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada (Toronto)