ERIC Number: ED112226
Record Type: RIE
Publication Date: N/A
Reference Count: 0
Dictionary of Marketing Terms.
Everhardt, Richard M.
A listing of words and definitions compiled from more than 10 college and high school textbooks are presented in this dictionary of marketing terms. Over 1,200 entries of terms used in retailing, wholesaling, economics, and investments are included. This dictionary was designed to aid both instructors and students to better understand the terminology that appears in texts which are used in distributive education courses. (VA)
Descriptors: Definitions, Dictionaries, Distributive Education, Economics, Investment, Marketing, Reference Materials, Retailing, Wholesaling
Ohio Distributive Education Materials Laboratory, The Ohio State University, 1885 Neil Avenue, 115 Townshend Hall, Columbus, Ohio 43210 (No price given)
Publication Type: Reference Materials - Vocabularies/Classifications
Education Level: N/A
Authoring Institution: Ohio State Univ., Columbus. Ohio Distributive Education Materials Lab.