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ERIC Number: ED112225
Record Type: RIE
Publication Date: N/A
Pages: 48
Abstractor: N/A
Reference Count: 0
You Be the Judge: Newspaper Advertising Layout.
Koeninger, Jimmy G.
The learning package is designed to provide the marketing educator with a culminating activity for an instructional unit focusing on advertising layout principles and procedures. It is to be used in conjunction with 35mm slides of newspaper advertisements, which the student views and rates in comparison with the ratings of a panel of experts. A motivational device is employed in awarding the students "profile points" based upon their ratings. Each of the 10 case studies includes background information, advertising copy, and copy rating profile. A checklist of advertising layout principles and layout rating sheet are also included. (Author/NJ)
Ohio Distributive Education Materials Laboratory, The Ohio State University, 1885 Neil Avenue, 115 Townshend Hall, Columbus, Ohio 43210 (No price given)
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Ohio State Univ., Columbus. Ohio Distributive Education Materials Lab.