ERIC Number: ED112222
Record Type: RIE
Publication Date: 1973
Reference Count: 0
Marketing Competencies: A Core Course of Study.
Cicchetti, Elric A.
The document provides a systematic analysis of curriculum in marketing, focusing on the design and evaluation of a vocational course in the distributive education curriculum. The core course, entitled basic marketing, was selected because marketing competencies are essential to every distributive education student. The following areas are included: (1) taxonomy of marketing competencies; (2) educational objectives for marketing competencies; (3) an interview form to collect data on course objectives pertaining to the marketing competencies; (4) a categorization of objectives based on Yagi's Taxonomical System; (5) a matrix of marketing competencies to illustrate high school entry level occupational areas, marketing competencies, and objectives; (6) an instrument for task analysis; and (7) a set of six brief lesson plans. (Author/LJ)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Rutgers, The State Univ., New Brunswick, NJ.