ERIC Number: ED112218
Record Type: RIE
Publication Date: N/A
Reference Count: 0
Effective Retail Sales Techniques.
Canei, Robert A.
The manual is a 12-hour program for adults who are working or preparing to work as retail salespeople. It can also be used as a summarization manual for high school students. The manual consists of five sessions which take the individual from the human aspect of sales to the related sales technique. The sessions are entitled: employee and customer relations, approaches and presentations, objections and closing the sale, suggestion selling, and sales demonstrations. Each session provides an instructional outline, related methods, and appropriate handouts and transparency originals. The appendix lists keys of session evaluation, promotional devices, suggested films, case studies, and supplementary handouts and transparency masters. (NJ)
Descriptors: Adult Vocational Education, Case Studies, Educational Programs, Guides, Instructional Materials, Retailing, Sales Occupations, Salesmanship, Secondary Education
Ohio Distributive Education Materials Laboratory, The Ohio State University, 1885 Neil Avenue, 115 Townshend Hall, Columbus, Ohio 43210 (No Price given)
Publication Type: Guides - General
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Ohio State Univ., Columbus. Ohio Distributive Education Materials Lab.