ERIC Number: ED111843
Record Type: RIE
Publication Date: 1973-Jun
Reference Count: 0
A Dissemination System for State Accountability Programs--Part 3: Developing Dissemination Procedures for State Educational Accountability Programs.
Bettinghaus, Erwin P.; Miller, Gerald R.
Some systematic procedures are suggested that can be utilized by states as they move toward the development of educational accountability programs. Each of the steps outlined: (1) identification of the appropriate message sources, (2) specification of communication objectives, (3) analysis of relevant publics, (4) determination of particular dissemination techniques, and (5) evaluation of communication outcomes is an essential ingredient of a recipe calculated to produce maximum communication effectiveness. While each procedure is discussed serially and in detail, it must be remembered that communication within large, complex organizations is not a linear process; it is an interactive process. Careful analysis and reseach may help insure the eventual success of an information dissemination program about state accountability models. Some of the major questions that must be asked if a successful dissemination model is to be developed are specified. For a state department of education to be able to answer some of these questions, however, will demand the systematic collection of data that does not seem to be currently available. (RC)
Descriptors: Accountability, Attitude Change, Communication (Thought Transfer), Information Dissemination, Models, News Media, Objectives, Public Opinion, Social Action, State Departments of Education, State Programs
State Educational Accountability Repository, Wisconsin Dept. of Public Instruction, Madison, Wisconsin 53702 (Free while supplies last)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Colorado State Dept. of Education, Denver. Cooperative Accountability Project.
Note: For a related document, see ED 091 840; Parts 1 and 2 of this document are TM 004 808 and 809; Best copy available