ERIC Number: ED111528
Record Type: RIE
Publication Date: 1975-Apr
Reference Count: 0
Television as a Source of Learning Sex Role Stereotypes.
McGhee, Paul E.
This study examined the effects of heavy versus light television viewing on the degree to which children possess sex role stereotypes. Reference was made to content analyses of children's television programs, prime time dramatic programs, and commercials, to show that traditional sex role stereotypes are present in most aspects of television programming. It was thus assumed that children who watched more television would acquire greater knowledge of sex role stereotypes. A TV program checklist was used with children in grades K, 2, 4 and 6 and their parents, to determine the amount of time the children spent watching television. Those who watched 10 hours or less per week were categorized as low TV watchers and those who watched 25 hours or more were categorized as high TV watchers. A total of 80 children (5 boys and 5 girls in each category from each grade level) participated in the study. Each child was given Brown's It test to measure his or her sex-typed toy or activity preference. High TV watchers made significantly higher scores in the It test than low TV watchers, suggesting that TV viewing plays an important role in children's acquisition of sex typing. An attempt to measure longitudinal changes in followup testing one year later did not produce the expected results due to ceiling effects on the It test. Another sex stereotype measure was described and suggested for use in future research. (JMB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Biennial Meeting of the Society for Research in Child Development (Denver, Colorado, April 10-13, 1975)