ERIC Number: ED111481
Record Type: RIE
Publication Date: 1974-Apr-16
Reference Count: 0
Market Analysis of Proposed New Programs in a Growing Community College. Vol. V, No. 4.
Lucas, John A.
Market analysis for new program development in the community college occurs in four phases. (1) An overall manpower needs survey involving a canvas of all the employers and community organizations in the district. This phase is difficult because of the magnitude of the task, and the difficulty of forecasting changes in the market, especially in regard to new and emerging fields. (2) Determination of the demand by students for specific programs. Possible methods include surveys of high school seniors with regard to career preference, surveys of employees in a specific field with regard to their training needs, and surveys of the adult community in general. (3) Determination of the market demand for graduates in a specific field. This phase involves sampling the population of employers and organizations in the district and then conducting follow-up studies. (4) Validation of market analysis surveys. This must be done primarily by actual student enrollment and follow-up studies of the graduates. Each of the four phases is described in detail and problem areas are discussed. Examples are drawn from sample studies conducted by William Rainey Harper College (Illinois). Survey results are organized into five tables. (NHM)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: William Rainey Harper Coll., Palatine, IL.