ERIC Number: ED111345
Record Type: RIE
Publication Date: 1975-May-15
Reference Count: 0
Do You Need a Film?
Shelton, S. Martin
Advantages and disadvantages of film as a communications medium are examined and discussed. Advantages are said to be that it appeals to several senses, is a mass medium, makes for a captive and passive audience and one which is visually oriented, arouses empathy and can take audiences to remote locations and other times. Disadvantages are that it is transitory, inflexible, often presents an alien perspective, is structured linearly, is expensive and is limited by its logistics. It is concluded that film is best for general information, motivation, orientation, and some kinds of teaching, and less satisfactory for messages that require detailed, long-term retention of specific facts or procedures. It is also stated that film should not be used without a group leader or teacher. (SK)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: Naval Weapons Center, China Lake, CA.
Note: Paper presented at the International Technical Communications Conference Society for Technical Communications (22nd, Anaheim, California, May 15-17, 1975)