ERIC Number: ED111330
Record Type: Non-Journal
Publication Date: 1975
Reference Count: N/A
Training for Mass Communication. Reports and Papers on Mass Communication No. 73.
United Nations Educational, Scientific, and Cultural Organization, Paris (France).
Based on papers and recorded discussions of training experts at the UNESCO Seminar on Instructional Training Techniques for Broadcasters, communication training is examined as the planned process of inducing those attitudes and transmitting those skills necessary for the effective mass movement of ideas, the sharing of information, and the transfer of experience. The nature of communication training both past and present is examined, along with the institutions that provide training. Operational problems are defined, and analyzed and methods of course and curriculum planning are outlined. Appendixes include a program for action, a module specification sheet and educational television training modules. (SK)
Descriptors: Audiovisual Communications, Broadcast Industry, Communication Skills, Communications, Educational Programs, Educational Television, Information Theory, Mass Media, Media Specialists, Technical Education, Telecommunications, Training Methods
Department of Communication, Unesco, Place de Fontenoy, 75700 Paris, France
Publication Type: Books
Education Level: N/A
Authoring Institution: United Nations Educational, Scientific, and Cultural Organization, Paris (France).