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ERIC Number: ED111008
Record Type: Non-Journal
Publication Date: 1975-Mar
Pages: 5
Abstractor: N/A
Reference Count: N/A
Subliminal Messages in Advertising.
Olson, Miles C.
The technique of subliminal information giving has been considerably broadened in recent years so that magazine ads now employ it by carefully hiding images where they are not usually perceived with the conscious eye. In his recent book, "Subliminal Seduction: Ad Media's Manipulation of a Not So Innocent America," Wilson B. Key demonstrates that subliminal messages in ads are perceived and do have an impact on attitudes and actions. After conducting his own personal search to find the "hidden persuaders," the author of this article was convinced that advertisements are full of hidden information, which is usually of a sexual nature. He suggests that it is important that English teachers become aware of this phenomenon, since it is a part of communication. Furthermore, he contends that we cannot accept or reject such information until we become conscious of it and are able to act on it in our normal, rational ways. (LL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A