ERIC Number: ED110991
Record Type: Non-Journal
Publication Date: 1975
Reference Count: N/A
A Scale to Measure Attitude on Social Responsibility of the Press.
Anderson, Henry Alvah, Jr.
The objective of this study was to contribute a quantitative aspect to the Social Responsibility Theory of the Press which will make possible explanation and prediction of relationships between key elements of society and news-opinion media. The 31 tenets of the Social Responsibility Theory were isolated and categorized. Using these tenets, an attitude scale of 42 items on social responsibility of the press was developed. This basic set of Likert-type scale items was split into two versions, each containing 8 identical items plus 17 equivalent items. Each version of the scale was presented in a mailed questionnaire to a group of 600 newsmen composed of comparable numbers of daily newspaper city editors and commercial television news directors. The response rate was 63 percent. Factor analysis revealed that the 31 tenets of social responsibility theory are contained in the following six concepts: press freedom and social responsibility, which are inseparable; interaction of communicators and the public in achieving social responsibility; professionalism among communicators as they fulfill their role; service in disseminating information and opinions; criticism of news performance by the public; and support by the government of the free flow of news and opinion on public affairs. (Author/RB)
Descriptors: Attitude Measures, Democratic Values, Doctoral Dissertations, Freedom of Speech, Higher Education, Journalism, Mass Media, Measurement Instruments, Media Research, News Media, Press Opinion
University Microfilms, P.O. Box 1764, Ann Arbor, Michigan 48106 (Order No. 75-16,630, MFilm-$5.00, Xerography-$11.00)
Publication Type: Dissertations/Theses
Education Level: N/A
Authoring Institution: N/A