ERIC Number: ED110074
Record Type: RIE
Publication Date: 1975-Jun
Reference Count: 0
Vicarious Attitude Change and the Design of "Message" Films: Application to Race Relations.
Kraemer, Alfred J.; And Others
Results are reported of a research effort to determine the effects on viewers of "vicarious attitude change" in "message" films used as part of a military race relations training program. One of four groups of white soldiers watched a video recording of a white soldier viewing the film "Black and White: Uptight," showing the positive effects of the film on the viewer's racial attitudes. Group II saw a version in which the viewer's attitudes were not affected; Group III saw the film only, and Group IV was not shown anything. Attitude questionnaire data obtained afterwards showed no significant difference between Groups I and III, but both showed significantly less prejudice than Groups II and IV. (SK)
Publication Type: Reports - Descriptive
Education Level: N/A
Sponsor: Army Research Inst. for the Behavioral and Social Sciences, Arlington, VA.
Authoring Institution: Human Resources Research Organization, Alexandria, VA.