ERIC Number: ED110068
Record Type: RIE
Publication Date: 1975
Reference Count: N/A
Channeling Children: Sex Stereotyping in Prime-Time TV.
The portrayal of male and female roles on prime-time television programs was investigated. Sixteen programs were observed, and data on the number and occupation of female and male characters, on positive and negative behaviors, including competence and aggression, were recorded. Plot summaries were also written for typical episodes. Research on the influence of television on children was reviewed. The analysis of stereotyping compared major and minor characters, occupations, number of wage earners by sex, number of behaviors by sex, male and female competence, characters by sex, occupation and behavior in commercials, and portrayal of women in housework and other chores. Suggestions were developed for changing the stereotypes. Typical programs were summarized and appraised. A bibliography is appended. (SK)
Descriptors: Childhood Attitudes, Children, Commercial Television, Educational Research, Material Development, Media Selection, Programing (Broadcast), Scripts, Sex (Characteristics), Sex Discrimination, Sex Stereotypes, Social Attitudes, Social Bias, Television, Television Research
Women on Words and Images, P. O. Box 2163, Princeton, N.J. 08540 ($2.50)
Publication Type: Books
Education Level: N/A
Authoring Institution: Women on Words and Images, Princeton, NJ.