ERIC Number: ED109985
Record Type: RIE
Publication Date: 1975
Reference Count: 0
Learning from Television: What the Research Says. Revised Edition.
Chu, Godwin C.; Schramm, Wilbur
This broad survey of research on instructional television examines a variety of aspects relating to its effectiveness in the classroom. An introductory essay identifies significant trends that have emerged since the original publication of this report. Chapter one reviews the generalized effects of TV on pupil learning, including variations in effect caused by the age of the students and by the subject matter being taught. Chapter two outlines what has been learned about the efficient use of TV in a school system. In chapter three, thirty variables important to the effectiveness of television teaching are analyzed. Among these variables are: physical variations in the broadcast and viewing conditions; the length and timing of broadcasts; the use of humor; the teacher's role in televised instruction; and factors affecting student response to TV. Staff and student attitudes toward the use of television are considered in chapter four, while chapter five is devoted to educational television in developing nations. The effectiveness of instructional radio and other media in the learning process is also briefly considered. (SL)
Descriptors: Age Differences, Audiovisual Aids, Color, Cost Effectiveness, Developing Nations, Educational Radio, Educational Research, Educational Television, Elementary Secondary Education, Higher Education, Learning, Media Research, Methods Research, Program Effectiveness, Research Reviews (Publications), Student Attitudes, Student Reaction, Teacher Attitudes, Teacher Effectiveness, Teacher Role, Television Research
National Association of Educational Broadcasters, 1346 Connecticut Avenue, N. W., Washington, D. C. 20036 ($4.00 for NAEB members; $6.00 for Non-members)
Publication Type: Books
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Stanford Univ., CA. Inst. for Communication Research.; National Association of Educational Broadcasters, Washington, DC.
Note: Earlier edition ED 014 900