ERIC Number: ED109721
Record Type: RIE
Publication Date: 1975-Apr
Reference Count: 0
A Critical Review of Linear Force Aggregation Theory.
Millar, Frank E.
The following characteristics of Woelfel and Haller's (1971) Linear Force Aggregation Theory (LFAT) recommend its use to persuasion researchers. It is primarily a descriptive theory that interrelates theoretical propositions with measurement techniques and thereby allows for the generation of precise predictions that can be falsified. Emphasis on description and prediction is the necessary and crucial first step in the formulation of an explanatory social theory; these have been consistently disregarded by previous theories of attitude change. The highly inferential and empirically unjustified assumption that attitudes cause behavior (or that behavior causes attitudes) across all situations is redefined in LFAT so that each is a function of the amount of information received about a particular topic. Redefining the attitude-behavior and/or behavior-attitude causality issue in this manner makes their approach a communication perspective on the development and change of attitudes. Thirdly, Woelfel and Haller take as axiomatic that significant others effect an individual's attitudinal structure and must be included in an adequate theory of attitude change. (Author/LL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Association for the Advancement of Science/Southwest and Rocky Mountain Division (Los Alamos, New Mexico, April 1975); Not available in hard copy due to marginal legibility of original document