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ERIC Number: ED109471
Record Type: RIE
Publication Date: 1974-May
Pages: 43
Abstractor: N/A
Reference Count: 0
Home Economist Image Study: A Qualitative Investigation.
Yankelovich, Skelly and White, Inc., New York, NY.
The study was made in order to provide background for a planned public relations program sponsored by the American Home Economics Association (AHEA). A total of 26 personal and 79 telephone interviews were conducted of persons in business, education, communications and media, and government. The study found that: there is need for a public relations program; such a program needs to be direct, must have a consistent focus, and must emphasize professionalism; home economics must establish an identity and build an image; many potential employers are unclear about the home economists' skills but would like to learn more; and the AHEA is the appropriate organization through which to present a public relations program. The more detailed findings of the study are presented as eight hypotheses with a discussion of each and a representative sampling of interview responses. There is a listing and brief discussion of 10 other attitudes and modes of behavior toward home economics which were found in the study. (PR)
American Home Economics Association, 2010 Massachusetts Avenue, N.W., Washington, D.C. 20036 ($2.00)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: American Home Economics Association, Washington, DC.
Authoring Institution: Yankelovich, Skelly and White, Inc., New York, NY.