ERIC Number: ED109471
Record Type: RIE
Publication Date: 1974-May
Reference Count: 0
Home Economist Image Study: A Qualitative Investigation.
Yankelovich, Skelly and White, Inc., New York, NY.
The study was made in order to provide background for a planned public relations program sponsored by the American Home Economics Association (AHEA). A total of 26 personal and 79 telephone interviews were conducted of persons in business, education, communications and media, and government. The study found that: there is need for a public relations program; such a program needs to be direct, must have a consistent focus, and must emphasize professionalism; home economics must establish an identity and build an image; many potential employers are unclear about the home economists' skills but would like to learn more; and the AHEA is the appropriate organization through which to present a public relations program. The more detailed findings of the study are presented as eight hypotheses with a discussion of each and a representative sampling of interview responses. There is a listing and brief discussion of 10 other attitudes and modes of behavior toward home economics which were found in the study. (PR)
Descriptors: Attitudes, Home Economics, Professional Recognition, Public Relations, Role Perception, Status, Surveys
American Home Economics Association, 2010 Massachusetts Avenue, N.W., Washington, D.C. 20036 ($2.00)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: American Home Economics Association, Washington, DC.
Authoring Institution: Yankelovich, Skelly and White, Inc., New York, NY.