ERIC Number: ED108880
Record Type: Non-Journal
Publication Date: 1973
Measuring and Developing Methods of Attitude and Motivational Change in Implementing the Big Blue River Basin Water Plan.
McPartland, Edward J.
The northern portion of the Big Blue River Basin is located in southeastern Nebraska, ranking among the best farm land in the state. Despite its excellent resources for agriculture, the basin suffers from a number of problems related to water and agriculture, such as: (1) precipitation varies during the growing season, stimulating the demand to irrigate; (2) only 40 percent of the land has been treated by proper farming methods; and (3) the basin lacks water recreation areas. This study focuses on these problems. Four separate study areas within the basin identified. A random sample of respondents was drawn from each survey area. This population responded to a questionnaire of 23 to 24 Likert-type attitude statements and a page of demographic questions. Following the surveys, programs to test methods of communication were commenced in each of the four survey regions. After the communication projects, another random sample was drawn from each area to test net attitude change. A number of conclusions were drawn from this survey, including: (1) attitudes surveyed tended to be generally favorable and (2) an average of 35 percent of re-interview respondents per statement changed their attitude between surveys. Appendices are included. (TK)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Doane Coll., Crete, Nebr.
Identifiers - Location: Nebraska