ERIC Number: ED108723
Record Type: Non-Journal
Publication Date: 1975-Apr
Reference Count: N/A
CEEB Campus to Prospective Student Programs.
Johnson County Community College, one of 20 institutions of higher education in the greater Kansas City metropolitan area, has developed a comprehensive communications program which works. Close to eight percent of the college's current operating budget is dedicated to the communication process. Most publications are printed on campus by the Word Production Service. The Media Production Section consists of a coordinator, a publications editor, a graphics supervisor, five graphics illustrators, a photographer, a typesetter, two TV producer/directors, and two TV engineers. Newspapers, cable television programs, radio broadcasts, flyers, brochures, catalogs, and other approaches are used to inform area residents about the college's offerings, to attract prospective students, to reach special groups (high school seniors, senior citizens, hearing-impaired, etc.), and to keep enrolled students informed of college affairs, placement services, counseling services, etc. The communications program and its costs and benefits are described. (DC)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Johnson County Community Coll., Overland Park, KS.