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ERIC Number: ED108570
Record Type: Non-Journal
Publication Date: 1975-Apr
Trends in Public Attitudes Toward Television and Other Mass Media, 1959-1974.
Roper Organization, Inc., New York, NY.
The relative credibility of media is measured and compared over a 16-year period by the Roper Organization for the Television Information Office. Sources of information and trends in viewing habits and hours of viewing are described; the relative desirability of media as viewed by various population groups is reported. Changes in opinion as to objectivity of election coverage is cited for Presidential, Congressional and local campaigns. Attitudes towards programing, commercials, children's fare and pay television also are described. An appendix explains how the survey was conducted. (SK)
Descriptors: Attitude Change, Broadcast Industry, Commercial Television, Elections, Information Sources, Mass Media, Media Research, Political Attitudes, Political Issues, Press Opinion, Programing (Broadcast), Public Opinion, Scheduling, Telecommunications, Television Surveys, Television Viewing, Voting
Publication Type: Books
Education Level: N/A
Sponsor: Television Information Office, New York, NY.
Authoring Institution: Roper Organization, Inc., New York, NY.