ERIC Number: ED108232
Record Type: RIE
Publication Date: 1973
Reference Count: 0
Sources of Information about Magazines.
Magazine Publishers Association, Inc., New York, NY.
This booklet was prepared by the Magazine Publishers Association as a guide to some of the available sources of information about consumer magazines. Some of the data provided by the services listed in this booklet are based on circulation audits, actual measurements of advertising space, or factual statements of procedure and mechanical details. For other sources, however, the information is based on audience sampling, projective techniques, or subjective analyses. The booklet contains the following eight chapters: "Circulation,""Audience Size, Characteristics and Behavior,""Editorial Product,""Advertising Rates and Mechanical Specifications,""Advertising Volume,""Advertising Effectiveness,""Market Data," and "Miscellaneous." Names and addresses of the organizations providing listed services and facilities are appended. (RB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Magazine Publishers Association, Inc., New York, NY.