ERIC Number: ED107577
Record Type: RIE
Publication Date: 1974
Reference Count: N/A
Basic Teaching Kit on Consumer Advertising.
Proctor and Gamble Co., Cincinnati, OH.
This advertising kit was developed by Procter and Gamble in response to requests from teachers and consumer educators who asked for materials from business about business. The kit is not intended to cover the entire field of advertising. Rather, it centers on advertising as it is known and practiced by Procter and Gamble. The purpose of the kit is to improve understanding of advertising among teachers and students at the secondary level, presenting an historical perspective on the development of advertising as a selling tool and presenting Procter and Gamble's first hand knowledge and experience. The kit presents advertising as only one in a series of marketing activities that begin and end with the consumer. The unit covers such key business functions as market research, product development, marketing, test marketing, packaging, sales and promotion, and advertising. The materials include a 32-page teacher resource manual, a 16-page teacher's activity guide, a sound/color filmstrip with accompanying 33 and 1/3 RPM record or cassette, 50 student leaflets, and a wall chart posing four basic questions to ask in analyzing advertising. (Author/JR)
Descriptors: Advertising, Business, Business Education, Consumer Education, Instructional Materials, Learning Activities, Marketing, Multimedia Instruction, Publicize, Resource Materials, Secondary Education
Procter and Gamble Educational Services, P.O. Box 14699, Cincinnati, Ohio 45214 ($7.00)
Publication Type: Non-Print Media
Education Level: N/A
Authoring Institution: Proctor and Gamble Co., Cincinnati, OH.
Note: Multimedia kit including record or cassette and filmstrip