ERIC Number: ED106884
Record Type: Non-Journal
Publication Date: 1975-Apr
Reference Count: 0
A Cross-Cultural Comparison of Viewer Agreement with Opinionated Television Characters.
Tate, Eugene D.; Surlin, Stuart H.
This study was conducted to test the relationship between dogmatism and agreement with the television character Archie Bunker among adult Canadians. It was hypothesized that highly dogmatic Canadians would demonstrate the same identification with Archie Bunker that highly dogmatic viewers from the U. S. demonstrate, and it was also hypothesized that Canadians would not view "All in the Family" as being true to life, as U. S. viewers do, since the program is not in a Canadian setting. Two random samples were drawn from adults in Saskatoon, Saskatchewan, and Athens, Georgia--both university communities. Both hypotheses were confirmed. (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Canada