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ERIC Number: ED106865
Record Type: RIE
Publication Date: 1974
Pages: 537
Abstractor: N/A
Reference Count: 0
Perspectives on Advertising Education: Curricula, Research--Descriptive, Research--Experimental, Industry/Educators' Cooperation, Special Interest Areas, and Instruction; Proceedings of the 1974 National Conference for University Professors of Advertising at the Univ. of Rhode Island.
Zeigler, Sherilyn K., Ed.
This document contains all of the presentations given at the 1974 National American Academy of Advertising Conference in Newport, Rhode Island. The theme of the conference was "Perspectives on Advertising" and the areas of focus were curricula and instruction, descriptive and experimental research, cooperation between educators and the advertising industry, and special area concerns of public policy, international advertising, and public relations. Among the presentations included here are the following: "How Advertising Is Really Used: Success and Failure" by Norman Levy and B. Michael Moore; "The Introductory Course in Advertising" by E. S. Lorimor; "Some Observations on Closing the Communications Gap Between Teachers and Practitioners" by Melvin S. Hattwick; "Truth in Retail Newspaper Advertising" by James R. Krum; "An Empirical Analysis of Commercial Message Credibility" by Ross L. Goble, John Lillibridge, and Harold Pazer; "How to Evaluate Your Advertising" by Harry Wayne McMahon; "Television Viewing, Sleeping Habits, and Energy Conservation" by Donald Hendon; and "Communication with Middle-class Blacks: A Public Relations Perspective" by Jacob M. Duker. (TS)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: American Academy of Advertising, Knoxville, TN.
Note: Not available in hard copy due to marginal legibility of original document