ERIC Number: ED106717
Record Type: RIE
Publication Date: 1974-Jul-10
Reference Count: 0
Expertness, Type of Appeal, and Influence in Counseling. Research Bulletin Volume 15, Number 3.
Keierleber, Dennis L.; And Others
A counseling analogue study was conducted to test the hypothesis that expertness will increase the freedom of an attractive interviewer to use different types of influence. It was predicted that only experts would obtain change with an impersonal appeal, while both experts and inexperts would be successful with a personal appeal. Opinion change was assessed through self-ratings of achievement motivation by 57 college males. Subjects' ratings were made immediately before, immediately after, and one week after a simulated counseling interview. The results failed to support the hypothesis; with both appeals, experts and inexperts were equally effective. Trends in change scores and in subjects' evaluations of the interviewer suggested that the personal and impersonal appeals had a differential impact. (Author)
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: Minnesota Univ., Minneapolis. Office for Student Affairs.