ERIC Number: ED106542
Record Type: RIE
Publication Date: 1974-Jun
Reference Count: 0
Career Guidance Materials: Implications for Women's Career Development. Research and Development Series No. 97.
Vetter, Louise; And Others
Sex-role stereotyping was found in almost all post-1970 high school level career guidance materials studied in a content analysis of more than 9,500 pages and 1,850 illustrations. Random samples of the materials, taken from commercial and noncommercial lists, indicated that: about 75 percent of illustrations of people of one sex were men; 75 percent of proper names used were male; 33 percent of men and 4 percent of women were pictured outdoors; 36 percent of the materials differentiated between male and female career patterns and 14 percent on pay scale; and 30 percent mentioned "working mothers." The report offers representative stereotyped and nonstereotyped quotations from the materials. Data is analyzed, tabulated, and discussed in relationship to: methods and procedures, an analysis and comparison of the samples, and the testing of the instruments for reliability and validity. A revised and shortened form of the testing instrument is examined. Recommendations include: (1) honest discussions of occupational skills and life styles, (2) the use of the third person plural form of pronoun wherever possible instead of the usually unjustified use of "he" or "she," and (3) awareness of sex-role stereotyping throughout the materials rather than in special statements on the subject. The assessment instrument is appended. (MDW)
Descriptors: Career Choice, Career Development, Career Education, Career Guidance, Career Planning, Content Analysis, Employment Qualifications, Equal Opportunities (Jobs), Evaluation, Evaluation Methods, Females, Instructional Materials, Males, Occupational Information, Secondary Education, Sex Discrimination, Sex Role, Sex Stereotypes
The Center for Vocational Education, The Ohio State University, 1960 Kenny Road, Columbus, Ohio 43210 ($6.00)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Ohio State Univ., Columbus. Center for Vocational and Technical Education.