ERIC Number: ED106507
Record Type: Non-Journal
Publication Date: 1974-Oct
Reference Count: N/A
Creating an Advertising Campaign: An Evaluation Report for the Occupational Exploration Programs.
Altschuld, James W.; And Others
The evaluation report is one of seven produced for the Occupational Exploration Program (OEP), a series of simulated occupational experiences designed for junior high school students. Describing the pilot testing of the simulation dealing with advertising, the report contains sections describing the simulation context, evaluation procedures, results, and a Reviser's Information Summary (RIS). In the simulation, students utilized market research findings to develop magazine advertisements and radio and television commercials for the product, Baddle, an indoor skill game. Occupational roles included account executive, market/media research positions, graphic/layout artists, TV/radio producers, and audio technician. The experimental design involved two Colorado schools, with a total of four experimental and four contraol groups involving 82 eighth and ninth graders. Instrumentation included knowledge and affective testing, student and teacher questionnaires, and a panel review. Analysis of variance and other descriptive statistics were employed, and reliability estimates were calculated. Analysis of variance results revealed that the simulation had a positive impact on student occupational knowledge and preferences. The RIS records and extrapolates trends related to the strengths, weaknesses, and recommendations from all data sources. Appended materials include the evaluation instruments used, observer form, and an example of student product. (MW)
Descriptors: Advertising, Analysis of Variance, Artists, Career Choice, Career Education, Career Exploration, Evaluation Criteria, Grade 8, Grade 9, Junior High Schools, Marketing, Media Specialists, Occupational Information, Pilot Projects, Program Evaluation, Publicize, Questionnaires, Role Playing, Simulation, Statistical Analysis, Student Reaction, Teaching Methods
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Ohio State Univ., Columbus. Center for Vocational and Technical Education.